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The crane industry plays a major role for market sectors vital to the Australian economy including construction, mining and beyond. So business finance equipment broker Finlease is stepping up its support for the crane industry as the Platinum Sponsor of The Crane Industry Council of Australia Conference being held in Adelaide on the 5th -7th September, the industry’s major event for 2012.

For more than two decades Finlease has been right behind crane operators not only as a leading finance broker but has been actively involved with CICA for over 16 years. Now Finlease is going even further, as one of Finlease’s leading crane finance specialists Jeff Wilson said, “This is a big step up for Finlease to be the Platinum Sponsor in 2012.”

Keeping a finger on the pulse of the industry is more than simply a goodwill gesture but a necessity in servicing complex market sectors like cranes. Finlease will do whatever it takes to understand the dynamics of specialist industries Australia-wide and its brokers tend to focus on specific market sectors. Jeff Wilson has firmly established himself as the crane finance specialist throughout the East Coast and South Australia, while across the country Richard Harper in Perth plays a similar role serving Western Australia and Northern Territory.

Richard and Jeff’s roles go beyond sourcing finance for crane operators. Jeff is a committee member of the NSW Crane Association and also regularly attends the world’s major crane exhibitions in Europe and the USA. It is this level of commitment that is driving a major shift in finance and banking.

Certain financiers can get a case of vertigo when it comes to understanding the dynamics of today’s sophisticated cranes. Such complex industries are also beyond the scope of the typical business manager employed by the major banks.

For more information on the CICA Conference, visit .

Finlease serves as an advocate for crane operators in dealing with the country’s leading financiers. By doing the hard yards and dealing with the financiers, Finlease makes it easier to finance equipment.


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